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We often present We Love House as Jamaica’s first major international house experience. That’s true. But reducing the event to a novelty would miss the essential point: it comes to crown nearly forty years of a discreet but real history between the island and house music.
An island that absorbs and reinvents
Jamaica has always had this talent: taking an influence from elsewhere and reshaping it until it becomes its own. Ska, rocksteady, reggae, dancehall are proof of this. House music did not escape this logic. As early as the 1990s, enthusiasts imported these four-on-the-floor beats and blended them with the energy of the Jamaican sound system.
1996: the first rave
The duo Alric & Boyd organized in 1996 what is considered the island’s very first rave — a founding moment. In Kingston’s clubs, artists like Mixmaster Marvin kept the house experimentation alive, while figures such as Charles Lazarus established the genre for the long term. A scene in the shadows, but a tenacious one.
From the underground scene to the premium event
By bringing together these local pioneers and international legends on the same lineup, We Love House doesn’t just schedule an evening: it connects the threads of a history. The sand of Pineapple Beach becomes the meeting point between the island’s house music memory and its international influence.
This story is written once again on October 17, 2026. Head to the 2026 Edition page to experience the next chapter.